Facebook Audience Insights: This Week in Social Media

By Cindy King
Published May 17, 2014

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

Facebook Introduces Facebook Audience Insights: “A new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more.”

“Audience Insights is different from Page Insights because it looks at trends about your current or potential customers across Facebook, whereas Page Insights looks at the interactions with your Page (i.e., likes, comments and shares).”

Twitter Announces Mute Feature: This new feature “gives you even more control over the content you see on Twitter by letting you remove a user’s content from key parts of your Twitter experience.”

Pinterest Rolls Out Paid Test: Pinterest is “working with a small group of brands in the U.S. to roll out a paid test in [its] search and category feeds.”

These brands will help “test promoted pins to make sure they’re tasteful, transparent, relevant and improved based on your feedback—so that Pinterest continues to be a great experience for everyone.”

Buffer Introduces Feeds: ”You can now add RSS feeds to your Buffer social profiles and share links directly from your favorite sites from right inside your Buffer dashboard.”

“You have total control of your feeds—from finding and discovering to organizing and updating. Fresh content will always be at your fingertips.”

Here are few cool social media tools worth checking out:

Contextly: “Build your audience via awesome content recommendations.”

Contextly’s “tools are built with a deep understanding of online publishing.”

ReShare: This new app gives you the ability to reshare “what you like to a whole new audience of readers in a different language!”

“ReShare the articles that you love to others who are interested in reading the same articles. Conveying these articles in a different language allows you to share your interest with a brand-new audience.”

BreakFree: “A revolutionary mobile app aimed at controlling smartphone addiction and helping you maintain a healthy digital lifestyle.”

Litely: “Add gorgeous, film-inspired tones to your photos in seconds. Adjust crop, exposure, sharpness, vibrance and vignette for lovelier photos.”

“Subtle tones. Well-made.”

Moju: “A whole new way to capture and share life’s best moments.”

“It’s as simple as point-and-shoot up to 24 frames, then pivot/twist the device to see your images come alive!”

SketchVid: “Create videos of your drawings and share them with your friends on Instagram and Facebook.”

“Draw anything you want and SketchVid will convert your drawing into a 15-second video from a blank canvas to the final masterpiece.”

Tapsule: “Moments that matter, captured by you and those you’re with, strung together in a modern day ‘time capsule’.”

What do you think? Did any other social media news items interest you this week? Have you found any other social media tools worth sharing? Please share your comments below.

Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+'://platform.twitter.com/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document,'script','twitter-wjs'); About the Author, Cindy King

Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business from scratch by using social business networking. Other posts by Cindy King »

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